Musing of the month: June 2024

Hello again! For this month, I decided to highlight the newest ad featuring the comedic genius Jason Alexander. The commercial is a great blend of comedy and brand awareness. Letting Jason Alexander perform every role makes for a great commercial and keeps the focus on the product. I never heard of the "Mike's Amazing" brand in Hellmann's filled New York. This commercial showcases it as a staple to diners just like BLTs are. This is a perfect example of taking advantage of a cultural household name and lifting your product through the ad.